Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A healthy and engaged list "should" be one of the highest yielding assets in your business... I say "should" because so often lists are left unloved, with no strategy in place to grow them or to keep ...

Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...

Media List, available at MediaList.com, today announced the expansion of its searchable journalist database to support custom media list building by industry, geography, and topic. The platform ...

You know you’re supposed to “build an audience before you launch.” Every founder hears that advice. But when you actually sit down to do it, the reality looks like this: an empty landing page, a ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...