PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

Eyelash growth serums really can have magical effects. Yes, you can rely on a great volumising mascara, but that will only get you so far. To achieve the long, flutters of your dreams, you need an ...

Princess Andre has finally revealed exactly how she creates her ‘unreal’ long and fluttery eyelashes, and it’s all thanks to ...

For those who may have sparse or brittle eyelashes, beauty experts have all hailed the results of one specific eyelash serum ...

Discover the best mascaras on Myntra 2025 that promise fuller, longer, and beautifully defined lashes. From waterproof ...

Explore Myntra’s top mascaras during the What The Trend sale from 25th to 30th October for bold, voluminous lashes. From ...

Some dogs are cute, some are regal, and then there’s this Schnauzer, who looks like she just stepped out of a lash commercial. With her soft, white fur, perfectly shaped eyes, and lashes for days, ...

Sitting in the C-Shop on a quiet Sunday morning, fourth-year in the College Mel Grubbe takes a break from her Japanese homework to touch up her make-up. Pulling out a green compact and Maybelline ...