CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Add Yahoo as a preferred source to see more of our stories on Google. Many major grocery chains offer loyalty or rewards programs that help you save money through exclusive discounts, cashback on ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

It’s a conditioned Pavlovian response, learned after years of airlines revamping their loyalty programs for worse rather than ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Many shoppers are sitting on untapped value from memberships and loyalty programs they already pay for. From free prescriptions to hidden travel credits, these benefits can easily outweigh annual fees ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a ...