NFL Locks Up ‘Madden' Game Franchise Long-Term and Goes Global With Amazon in Wave of Deals

At the league's owners meeting in New York, NFL officials also unveiled changes coming to next year's Pro Bowl on ESPN.

EA, NFL extend exclusive Madden deal

EA acquired exclusive rights 20 years ago, after the NFL 2K5 game proved to be not only better but cheaper than the alternative product. Since then, it's been Madden and only Madden when it comes to ...