A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...

These days it seems like there is a dupe for everything. And that's because people want high-quality products but not the ...

If it feels like every week there’s a new product going viral on TikTok making a play for your hard-earned pennies – well, that’s because there is. The beauty industry is a big business generating ...

Shop top makeup dupes to shop when you're looking to save. We love splurging on our tried-and-true makeup products, but now and then we rather save some money and find a product that's similar and ...