Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. For decades, people turned to beauty books and makeup counters to learn cosmetic skills. Today, ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...

Whether you go with an old favorite, like Belle, Cinderella, Mulan, or Ariel, or decide on a newer princess, like Moana, Tiana, or Elsa, there are plenty of makeup tutorials on YouTube to help guide ...

There's no time like Halloween to dust off your paint brushes and get creating some super cool, spooky makeup. And when it comes to crafting some killer (pun intended) lewks, there's no one else we'd ...

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...

You no longer have to trek to a museum to see your favorite painting hung within it's walls. Just open Instagram or YouTube instead. Fine art has been making a resurgence within mainstream makeup ...

Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...