One of the most important things a brand does is name a car, so how does it work?

Tesla CEO Elon Musk envisions a near future where operating a steering wheel and pedals feels as antiquated as riding a horse does today. He’s repeated versions of that refrain for years, earning a ...

When you think of brand names like BMW, Tesla, and Toyota, what's the first thing that pops into your head? For most of it, it's cars and more cars. We equate BMW with performance, Tesla with Elon ...

“Akio stood up and made a promise: No more boring cars,” said Simon Humphries, Toyota’s chief branding officer. The LFA was powered by a 553 hp, 4.8-liter V-10 mated to a six-speed manual transmission ...