Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Amplitude, Inc. (Nasdaq: AMPL) has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Privacy regulations, ecosystem ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

The University of Colorado Boulder will offer a new master’s degree in marketing analytics beginning in the 2025-2026 academic year. Vijay Khatri, dean of the Leeds School of Business, presented the ...

Amplitude has acquired the artificial-intelligence marketing analytics company InfiniGrow. Digital-analytics company Amplitude said Wednesday that InfiniGrow would add to the company's focus on ...

The MSBA Marketing Analytics Track focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust ...

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...