AMES, Iowa – A cereal commercial intended to tout the heart-healthy benefits of Cheerios, instead sparked an ugly debate on social media about the interracial family featured in the ad. But for ...

Representation alone no longer signals credibility; cultural fluency matters. Consumers are increasingly sensitive to ...

In the dynamic landscape of modern marketing, the concept of "taste" transcends mere aesthetics; it embodies a deep understanding of the cultural nuances, values and identities of the people we want ...

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...

Culture isn’t soft power. It’s the system that transforms marketing from a cost center into an engine of business results. When Peter Drucker said, “culture eats strategy for breakfast," he referred ...

Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. The list of daunting headwinds goes on and on.