Trying to document the search engine marketing industry is like trying to chase your reflection in a room of mirrors, every time you think you have it in your hands – you turn around and a new ...

Just as a hammer, a Philips screwdriver and a wrench are toolbox essentials, the following components are the foundation of your marketing arsenal. Just about every marketing decision you make is data ...

Business-to-Business (B2B) marketing or industrial marketing is quite different from Business-to-Consumer (B2C) marketing. In consumer marketing, you are handling with a single decision maker, a ...

Shopify’s acquisition of Kit seemed like an intriguing move toward giving small shop owners more of the power of a fully staffed retailer, using virtual assistants to help supplement functions like ...

Shopify acquired Kit CRM, the virtual marketing assistant, according to Venture Beat, giving it an immediate entry into the currently hot marketing chatbot space. Facebook emphasized chatbots for ...

The mobile marketing sector is one of the fastest-growing in the world as marketing experts shift their focus to the use of mobile devices. In the Holiday season, the use of mobile devices will rise ...