DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...
In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...
Vendor-side channel teams expect to operate with flat marketing budgets in 2026 as the industry shifts from volume-driven ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
Which marketing channels and tactics are driving the best results for US small businesses in 2024? What are the biggest marketing trends for small businesses this year? To find out, SimpleTexting ...
Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...
Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...
With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...
This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has ...
Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...
Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025. Here are the trends that chief marketing officers say they’ll ...
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