Orlando Magic coach Jamahl Mosley and the team's mascot, Stuff, visited Stonewyck Elementary School teacher Mrs. Jennifer Lopez, a.k.a. 'Mrs. Magic,' and her students – fulfilling their wish. ORLANDO, ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

The 2024 Pop-Tarts Bowl made its glorious return to Orlando's Camping World Stadium on Saturday for a postseason game between Miami and Iowa State, and the mascot introduction was perfect. The three ...

Years ago, when I told my team that I was trademarking a brand mascot called Nugget, I was met with disbelief. Maybe their hesitation came from memories of Microsoft’s mascot, Clippit (aka Clippy), ...

Playoff baseball is underway, and there's no major league team hotter than the New York Mets, late in in comebacks, playoff grand slams, and now the league championship series. If you asked them how ...

Portland’s new pre-professional soccer team, the Portland Bangers, is a day away from its inaugural season and just revealed a new mascot. Its name is Saucy T. Sausage and, seeing how the Bangers were ...

Buzzette isn’t just a mascot; she’s brought to life at every game by Isabelle Williams, with help from her mother, the ...

FARGO — They’re giant, cartoonish, often fuzzy, and yes, sometimes creepy. But what gets the crowd juiced up as much as your favorite team’s mascot leading the stadium in the YMCA? Inside the ...

Magic Continue to Deck the Halls of Central Florida This Holiday Season ORLANDO – Over 33 years ago, shortly after acquiring the Orlando Magic franchise, Rich DeVos had one request – please don’t call ...

ORLANDO, Fla. – In September, Orlando Magic on SI stepped inside the classroom of "Mrs. Magic," or Stonewyck Elementary School fourth-grade teacher and Orlando Magic superfan Jennifer Lopez. Lopez ...