While other major companies roll back their diversity, equity and inclusion (DEI) initiatives, Mattel Inc. has launched the first Barbie® doll with type 1 diabetes. The doll, part of Barbie's ...

Mattel is making fans of Kate McKinnon’s Weird Barbie character from Greta Gerwig’s global juggernaut, “Barbie,” a real doll. The company announced Friday that they are opening preorders for their own ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black Barbie with Down syndrome. Mattel announced the two new dolls on Tuesday ...

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Barbie is not who we think she is. For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and ...

As if we haven’t had enough “Barbie” overload, Mattel is going to start selling Weird Barbie to cash in on the hype. I know, weird. The toy company recently announced on its Facebook page the newest ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating Diwali, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

Mattel's move comes during Childhood Cancer Awareness Month. Tens of thousands of children will get to see a part of themselves reflected in new Barbie and Ken dolls. Mattel announced Wednesday that ...

Ted Lasso Barbie dolls have finally arrived, and to quote our favorite fictional AFC Richmond coach, “I feel like we fell out of a lucky tree, hit every branch on the way down, and ended up in a pool ...

Barbie has evolved to include diverse body types, skin tones, eye colors, and hairstyles, making her a relevant pop culture icon today. While Barbie has had many successful dolls, there have also been ...