AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

The holiday dust has settled, and you're reviewing last quarter's performance in your marketing attribution dashboard. Meta claims $20 million in Q4 revenue, Google added $18 million, while TikTok ...

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what does that actually mean?

As advertisers expand their marketing reach to mediums like podcasting or over-the-top (OTT) – and even take a fresh look at television and radio advertising – more niche measurement solutions are ...

In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1725 Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1724 Warning: Undefined array key "height" ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Penry Price B2B marketing ...