On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Meta debuted its first major large language model, Muse Spark, spearheaded by chief AI officer Alexandr Wang, who leads Meta Superintelligence Labs.

Meta's new Muse Spark AI model is now live on Facebook, Instagram and WhatsApp, bringing enhanced AI capabilities to billions of users. The frontier model also launches with a private API preview for ...

Meta has also updated Facebook views and business discovery feature, where metrics on the Insights endpoint have been ...

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

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Meta's Muse Spark is the first AI model from the company's new Superintelligence Labs.

The AI arms race among Big Tech shows no signs of slowing. Companies continue to pour tens of billions of dollars into data ...

With the social media company's next quarterly update on the horizon, investors are weighing the company's strong top-line ...