The recent campaign from Michelin has been censured by the Advertising Standards Authority (ASA)following 15 complaints that its claim to save up to 80 litres of fuel was misleading. The campaign, by ...

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

GREENVILLE, S.C.—Michelin has launched its largest advertising campaign in years, spanning television, digital and social media. Rather than focus on its product offerings, the company said the ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

The campaign will appear across TV, print and online, with media bought and planned through Michelin's agency, TBWA and MEC. Details of which channels, magazines and websites will feature the ads have ...

Michelin has accepted today’s (7 July) ruling by the UK’s Advertising Standards Authority (ASA) it must change the wording of its television advertising if it wishes to continue the campaign. The ASA ...

GREENVILLE, S.C. — Group Michelin has launched its largest advertising campaign in years, spanning television, digital and social media. Rather than focus on its product offerings, the company said ...