Microsoft didn’t treat Ignite 2025 as a routine product showcase. The event marked a turning point in how the company wants enterprises to think about customer experience (CX): not as a set of tools, ...

Enterprises are migrating customer experience management (CXM) from departmental tools to platforms that orchestrate diverse functions for better customer engagement and business outcomes, according ...

Microsoft and ASAPP have launched advanced AI voice and autonomous agents aimed at transforming customer experience operations. Microsoft’s update brings real-time, multi-language voice agents to its ...