Ulta Beauty is taking the “beauty minis” craze to a new level. The retailer has joined forces with Mini Brands to develop a collection of more than 68 toy replicas of full-size products by brands such ...

Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...

In the toy industry, Alan Dorfman is master of the mini-verse. Dorfman, first as the founder of the Basic Fun toy company, and now as president of Super Impulse, became fascinated by miniature toys ...