Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Shadow a utility work crew for a day and you would be amazed at how many obstacles, inefficiencies, and headaches they face from the mobile applications they use. These teams are productive despite ...

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

Mobile apps can have a huge impact on our businesses, but only if we’re building the right apps for the right reasons. Picking the obvious app instead of the right app is a common pitfall of the fast ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

What does brand loyalty mean to you? Does it equate to money off vouchers, in-store credit and points accumulation, or should loyalty be rewarded with behavioural change that makes our lives easier, ...

A study states that employees save seven hours per week by using mobile apps. Furthermore, 80% of entrepreneurs agree that these helped a lot in increasing revenues. Hence, every business owner should ...

Spread the loveIn today’s hyper-connected business landscape, the ability to collect, manage, and act on data quickly isn’t ...

Super apps around the world are deploying unique strategies to redefine global fintech, simplifying user journeys and ...