UGC studio publishes internal data showing sub-$1 CPM and 25x cost efficiency gains for B2C apps using creator-led ...

Shadow a utility work crew for a day and you would be amazed at how many obstacles, inefficiencies, and headaches they face from the mobile applications they use. These teams are productive despite ...

Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Mobile apps can have a huge impact on our businesses, but only if we’re building the right apps for the right reasons. Picking the obvious app instead of the right app is a common pitfall of the fast ...

What does brand loyalty mean to you? Does it equate to money off vouchers, in-store credit and points accumulation, or should loyalty be rewarded with behavioural change that makes our lives easier, ...

A study states that employees save seven hours per week by using mobile apps. Furthermore, 80% of entrepreneurs agree that these helped a lot in increasing revenues. Hence, every business owner should ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...