The MQL is dead—it just doesn’t know it yet. For years, we’ve optimized for volume: more form fills, more leads, more ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

For years, I’ve been beating the drum about the issues of measuring marketing impact with marketing-qualified leads (MQLs): MQLs can be easily manipulated, they encourage working leads instead of ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...