The best, most iconic businesses seem to be obsessed with fostering a positive customer experience. They scrutinize every aspect of their businesses—from employee training to brick-and-mortar ...

Dr. Ge Li, Chairman and CEO of WuXi AppTec, said, "As a dedicated enabler of the industry, we truly appreciate that our achievements are rooted in the exceptional performance of our customers. Driven ...

We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These are often focused ...