There isn't a more aesthetically driven sport than basketball. The best players can earn more money selling shoes than playing for their teams. Jerseys and starter jackets have both seen moments as ...

Houston Cougars basketball is quite particular about the uniforms that they wear during games. Chief of staff Lauren Sampson has said in the past that they are superstitious about their color choices.

Yesterday, we happened to stumble across a leak by West Virginia for the men's basketball team's new Coal Rush uniforms, which appeared in a "suggested for you" ad on Instagram. The promo pic was not ...

Any reasonable fan might say, “The jersey your team wears has absolutely no effect on performance.” To that, I say: You’re crazy for thinking it doesn’t. When you’re as committed to Illinois ...

University of Louisville basketball is set to debut new uniforms, in collaboration with UofL men's basketball alum and current Cleveland Cavalier Donovan Mitchell.Announced via the school’s athletics ...

Tennessee basketball is wearing dark mode uniforms for its game at Syracuse on Dec. 2. The jerseys feature "Vols" in capital letters across the chest. The shorts have a power T on the sides. The No.