After warm-ups, Giddey switched back to wearing the Nike Kobe 6 in a 'Floral' player ... ANTA signed three NBA players as part of Irving's "Team KAI" group. Giddey could earn a big payday from ...

Cameron Brink is one of the WNBA's most marketable players, and she had a horde of brands pitching for her association with her NIL deals during her stellar college career.

While Durant attended Texas and Booker attended Kentucky, both NBA superstars were seen wearing Oregon-themed sneakers during their game against the Portland Trail Blazers on Saturday. Booker was ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...