Business Wire

Nautilus, Inc. Rebrands as BowFlex Inc.

VANCOUVER, Wash.--(BUSINESS WIRE)--Today, Nautilus, Inc. becomes BowFlex Inc. (NYSE: BFX), adopting a name synonymous with home fitness for nearly 40 years. “BowFlex has produced some of the most ...
Business Wire

Nautilus, Inc. Relaunches BowFlex ® Brand

VANCOUVER, Wash.--(BUSINESS WIRE)--It's an inviting evolution of an iconic brand: Nautilus, Inc. (NYSE: NLS) is relaunching the BowFlex ® brand identity with a new visual system and brand philosophy ...
The Columbian

Vancouver-based Nautilus Inc. changes name to BowFlex Inc.

The Nautilus Inc. name is no more, the Vancouver company announced in a statement Thursday. Its new moniker — BowFlex Inc. — will go into effect Nov. 1. The company, which sold off its Nautilus brand ...
The Business Journals

Nautilus Inc. to review strategic alternatives, including a possible sale of the company

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Vancouver-based Nautilus Inc ...
The Columbian

Vancouver-based Nautilus selling off its namesake brand

Vancouver’s longtime fitness giant Nautilus Inc. announced Tuesday it has sold its Nautilus brand, though will keep the company name for now. The business, which also owns Bowflex, Schwinn and JRNY, ...