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Lancia is continuing preparations for its new era with the “Emozione Pu+Ra” event that is scheduled for April 15th. Thankfully, this one won’t be limited to inspirational talks about the future of the ...

Lancia has just unveiled the Pu+Ra HPE concept, kicking off their new wave of electrification. The high-performance electric coupe takes design inspiration from iconic cars such as the Stratos, Beta, ...

Last November, Lancia teased its “Emozione Pu+Ra” concept. Drawn by lead designer Jean-Pierre Ploué, the showcase looked more like sculpture or a car from 2523 instead of vehicular inspiration for ...

Lancia, the once-famous Italian brand known for its rally-bred vehicles, has published a teaser photo of an upcoming concept vehicle that’s set to debut at the company’s Emozione Pu+Ra (translated as ...