Lucky Charms, the cereal that’s been enchanting mornings for generations, is taking its iconic rainbow to new heights.

Lucky Charms Just Dropped a 'Magically Delicious' New Collab That Has Fans Buying '8 Bottles' at a Time originally appeared on Parade. It’s hard to beat that minty fresh, clean feeling you get after ...

General Mills will be celebrating St. Patrick's Day and the month of March in their own style with several new Lucky Charms flavors. The team has brought back one of the more iconic flavors in the ...

MINNEAPOLIS — General Mills is expanding its Lucky Charms cereal brand with two new varieties. The new cereal varieties include Lucky Charms Rainbow Sprinkles, which features birthday cake-flavored ...