New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...
Nielsen is firing back at Cumulus Media’s antitrust lawsuit with counterclaims accusing the broadcaster of secretly sharing proprietary radio ratings data with rival Eastlan Ratings. The audio ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs. Nielsen on ...
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ...
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