On the morning of our most recent Halloween, Nike and Jordan Brand released one of their most eagerly anticipated sneaker drops of the calendar year. A white, black and brown version of the classic ...

Nike's app for sneaker fans isn't perfect, but it points to the potential of the company's digital strategy. SNKRS is more than an online shoe store To the average shopper looking for a new pair of ...

Despite being persona non grata in the music industry for the past six months or so, Travis Scott remains as popular as ever among sneakerheads. Today, his latest collaboration with Nike dropped — and ...

From zero sneaker apps from the big-name manufacturers to two announcements in mere days. On the heels of Adidas announcing its Adidas Confirmed app, where sneaker lovers can go to reserve the most ...

With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the ...

Since its mid-Sixties inception, Nike has perpetually pushed the envelope on technological innovation. In 2015, the Oregon superbrand tackled issues surrounding limited-edition sneaker rollouts – from ...

Los Angeles Lakers legend Kobe Bryant's ninth signature Nike basketball shoe is still available in the 'Perspective' colorway ...

The New York Knicks star first wore the pair during the second game of last season's NBA Eastern Conference Finals.

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to ...