NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas revealed “You Got This,” a continuation of its ongoing efforts to disarm the ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" originally appeared on Basketball Network. Michael Jordan is currently a ...

Nike's coming for your Adidas with the new Total 90 sneaker. This throwback style has that soccer-inspired look we love with ...