The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

Nike's newest add sparks some buzz with Suns star Kevin Durant's historic 30,000-point performance on Tuesday.

SI: USA Basketball has denied it, but do you still think your issues with Nike cost you a spot on the Olympic team? Jaylen ...

NBA to host 1st Total Health All-Star Walk and 17th annual NBA Cares Day of Service, in addition to numerous other events.

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

Los Angeles Lakers’ LeBron James is heading to a record 21st-straight NBA All-Star Game as he’ll have gone two more times than any other player in the league’s history. LeBron has also been ...

Las Vegas Aces superstar and 2024 WNBA MVP A'ja Wilson has had an extremely busy and exciting week. Last Sunday, she had her ...

Nike released a Super Bowl commercial on Sunday centered around women's sports icons, including Caitlin Clark: ...

To coincide with the 40th anniversary of the Air Jordan 1 High’s release, Nike and Jordan Brand are running a marketing ...

Gilbert Arenas believes that Nike should capitalize on Bronny James' popularity and offer him a signature shoe deal ...

Coffey's custom Travis Scott x Nike Kobe 6 blended the best elements ... Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

The NBA All-Star Weekend is just a week away, and Nike has announced a two-sneaker tribute for the team playing host. The ...