SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue. The store ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location. The ...

SANTA CRUZ — Some of the best surfers in the world, including another strong local contingent, will take on iconic surf break Steamer Lane in the 2023 O’Neill Cold Water Classic. The competition ...

Jack O'Neill, the iconic surfer who pioneered the wetsuit that revolutionized cold-water surfing, died Friday, KSBW reported. He was 94. Known for his signature eye patch, O'Neill invented wetsuits ...