UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo ...
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