A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, fizz, fizz, oh what a relief it is!" And while the ad highlighted the ...
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