WHAT YOU NEED TO KNOW: The third generation of TaylorMade’s P790 irons, which helped to define the “players distance” category when they were first introduced in 2017, boasts a thinner face and more ...

The TaylorMade P790 irons design brief sounds either amazingly simple or ridiculously complicated. For a company used to making bold steps in innovation, it ended up being one of its boldest for a ...

TaylorMade helped usher in the player’s distance category with the release of its P790 back in 2017, and it’s the latest ...

The new TaylorMade P790 Irons target the ‘players’ category considered to be the largest market for clubs. The players category is very broad and includes the bulk of recreational golfers who are ...

How do you make a highly-successful product even better? TaylorMade’s design team was tasked with coming up with an answer to this exact question during the creation of the new 2019 P790 and P790 UDI ...

On Monday, TaylorMade officially launched a slew of new products – some that have already been launched on TOUR, and some that have never been seen before. Included in this release is a new line of ...

Hold on: AI is building golf clubs? TaylorMade's new P790 irons were designed by running thousands of AI simulations on a supercomputer to determine how to construct the most advanced set of irons ...

Players distance is one of the hottest iron categories in the golf club business. And for ClubTest 2025, we discovered which new models are the best irons in the players distance category. But what ...

When TaylorMade’s first-generation P790 irons hit retail in 2017, they helped introduce an entirely new category of “Player’s Distance” irons to the market. The P790s were unique because although they ...

The Formula 1 driver reflects on a particularly challenging run with Mercedes — and his plans to clinch a victory this season.

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations PXG might just be getting started with what appears to be a ...