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IKEA and Roblox are teaming up to release The Co-Worker game. Game play includes dishing up Swedish meatballs and arranging IKEA showroom displays.
Roblox has always had a unique player base, and yet, even it can surprise itself by how many people play the title at once.
On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers.