Airlines have always used a multitude of proxies to determine customers’ willingness to pay: how far in advance people are booking, whether they’re going one-way or return, whether they’re staying a ...

For customers who don't have the freedom to choose where they shop, technological advancements—particularly artificial intelligence (AI) and intrusive personal data collection—are making price ...

This isn't just theoretical. I was approached by a consultant representing large U.S. employers who were exploring pharmacy tourism that would send patients abroad for their drugs. The controversy ...