OnMilwaukee's senior writer Molly Snyder got a perm without having to time-travel back to 1987. Here's how it turned out. I got a perm – as in a permanent wave for my hair – without having to ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

The grass is always greener on the other side. This proverb is cent percent true in the case of hair. We always adore the hair of other people and get bored with our natural mane very easily. These ...

Japanese Perm The Japanese were the first to introduce the idea of taming the hair via a permanent change of hair shape to the world. Whether we’re talking about hair straightening or creating curls ...

Flat roots have officially earned their place on the long list of beauty problems we’re exhausted from negotiating every morning. There’s the volumising shampoo that only works under mysteriously ...