Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and one that has been around for decades. Personalisation simply refers to the ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

In the fast-paced world of beauty e-commerce, one question dominates: how can online experiences rival the personalization of ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

Christine Alemany is the CEO at TBGA. She has a passion for helping emerging companies grow and scale. Christine has more than 20 years of experience reinvigorating brands, building demand generation ...

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company ...

Personal budgets alone will not make personalisation work for everyone. The commissioning style needs to be overhauled, says Colin Slasberg Few would disagree with the vision of personalisation ...