A year after the pandemic forced pharma reps to switch from in-person to digital sales calls, most visits are still virtual—and the industry is seeing mixed results. The good news is that in-person ...

Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

CRM applications for the pharmaceutical vertical are complex andhighly tailored for this unique space. Building a comprehensive mobileCRM app that takes into account the varying needs of a pharma ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...