In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally flattering–was the makeup color of the moment. “Back in the day, minimalist brown tones began ...

First, there was mocha, then latte, followed by strawberry and now the latest colour beauty trend sweeping across social and beyond is plum. Day to day I play it pretty safe with my make-up—nude lips ...