Advertisers use two general categories of appeals: rational and emotional. Rational appeals provide factual information to make the case for buying a particular product. For example, a cereal brand ...

Country music is enjoying a huge resurgence this year—and it's also showing signs that it could become more inclusive. With both Beyoncé and Lana Del Rey having announced that they're releasing ...

The other day I was walking and saw a large crowd gathered outside a hotel in front of me. As I walked past the front doors, my head was on a swivel. “Why are people huddled here?” I thought to myself ...

The popularity of bikes with electric motors has soared recently, with U.S. sales topping $1.3 billion in 2022. But while e-bikes are being hailed as a more accessible mode of transportation, their ...

There is a clear life cycle for virtually everything humans have created, including baby names. What was popular or trendy 10, 50, or even 100 years ago often isn't popular now, while other trends ...

Over the past few weeks, we've been discussing programming language popularity here on ZDNET. Most recently, I aggregated data from nine different rankings to produce the ZDNET Index of Programming ...

(Note: This letter is an excerpt from the book "Popular: Finding Happiness and Success in a World That Cares Too Much About the Wrong Kinds of Relationships") Dear Teenager, Hey, I’m a child ...

Unpopularity in adolescence may be a blessing in disguise. So says a new study, “Close Friendship Strength and Broader Peer Group Desirability as Differential Predictors of Adult Mental Health,” ...