“Social priming” has been the punching-bag of psychology for the past few years. The term “social priming” refers to the idea that subtle cues can exert large, unconscious influences on human ...

Three years ago, a team of psychologists challenged 180 students with a spatial puzzle. The students could ask for a hint if they got stuck. But before the test, the researchers introduced some subtle ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...