Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

We’ve seen lots of rumors about new Apple products coming soon. But today CEO Tim Cook confirmed via a post on X that something indeed is about to debut. There’s a special Apple product launch coming ...

The creator economy is entering its next major phase, not one defined by followers or viral content, but by real product ownership and long-term equity. From digital memberships to full-fledged ...

Apple has a big fall launch season up ahead, with 15+ new products coming. But per various reports and rumors, there are three particular products launching that we’ve been waiting a long time for.

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients. Tips for How to Write a Great Product Launch Press ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...

Zoetis targets new therapeutic white spaces—oncology, cardiology, and renal disease—minimizing risk and offering substantial ...

Panther Lake is the first high-volume chip to use the Intel 18A process. Because it's launching in the early days of volume ...