In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first ...

QR codes and NFC tags are making packaging smarter, giving people instant access to trusted product information.

Customers are increasingly aware of the products they buy, and the materials used in their packaging. A recent study indicated that more than 80% of shoppers are concerned about plastic and packaging ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

Go North Group was founded in 2021, as an aggregator, bringing together small businesses on Amazon with the intention of improving and expanding them. Now, with a portfolio of 33 brands spanning home, ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...