Prosocial behavior is a well-studied phenomenon in the field of social psychology. A large body of research examines conditions under which people help—or fail to help. However, not only has most of ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Forbes contributors publish independent expert analyses and insights. AI researcher working with the UN and others to drive social change. Aug 30, 2025, 10:54pm EDT Sep 02, 2025, 10:02pm EDT Child ...

Ann Arbor, August 11, 2025 – A new analysis using data from a longitudinal study that followed children between the ages of 5 and 17 has revealed a surprising association; kids who engaged in kind, ...

Superheroes are saving the real world, too. A study published in The Journal of Psychology in August found that superhero movies can promote prosocial behavior — actions that benefits other people or ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...