This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, ...

There are very real dangers of making any objective claims about products that are not definitively provable, even where such claims are mere drops in a sea of puffery. In September on CorpCounsel.com ...

I learned a new term recently, "corporate puffery.” Fred Lambert, editor-in-chief at Electrek, says that corporate puffery “refers to exaggerated or false praise. It’s also a legal defense used by ...

Siding with Verizon a self-regulatory appellate panel said recent ad featuring Paul Giamatti as Scrooge didn't convey that the company's network was better than those of its competitors. The decision, ...

"The reality is that Centrellis did not exist or lacked the ability to utilize the data in accordance with its objectives," the decision said. A federal judge ruled Sema4 Holdings Corp., a health ...

On Tuesday, the justices heard oral arguments in the OPPRS lawsuit after the state's Court of Appeals determined last year that certain representations by Jagged Peak were not merely "puffery" — ...

One of the nation’s largest bottled water companies is admitting puffery in a legal move aimed at getting out from under a lawsuit over environmental claims. Using the specific term “puffery” is a ...