PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

Award-winning costume designer June Ambrose joined Puma in 2020 and has wasted no time in making her presence felt. Puma, led by Ambrose, has officially launched its women's hoops category behind the ...

Check out our favorite apparel items included in Puma's Arnold Palmer Collection.

PUMA and Madhappy teamed for their second collaboration spanning apparel, footwear and accessories A key highlight is the ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Puma, up against tough competition in the metaverse from Nike and Adidas, has revealed the next stage in its ...

Puma, the shoe brand, is partnering with the Trevor Project this Pride Month to release a collection of Pride gear while supporting LGBTQ+ people in sports. Puma’s Pride collection this year, part of ...

Frasers Group, the parent of Sports Direct, Slazenger, Donnay, LA Gear, No Fear, and Antigua, has acquired a nearly 6 percent stake in Puma, according to a filing on Thursday, March 5. Frasers, which ...

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...

The deal would also make Frasers Puma’s second-largest shareholder behind the Pinault family.

Jan 27 (Reuters) - China's ‌Anta Sports Products said on Tuesday it would buy a 29.06% stake in Puma from the Pinault family for 1.5 billion euros ($1.8 billion), making it the biggest shareholder in ...