Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

The race to develop a virtual scientist—an AI creation that conducts every stage of research, from idea to publication—has ...

A study reveals random exploration outperforms focused analysis—shedding scientific light on non-ordinary ways of knowing.

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...

Opinions expressed by Entrepreneur contributors are their own. Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before ...