There are plenty of music discovery platforms, but SoundCloud is the only one that doubles as an adjective. The term SoundCloud rapper is both a loose musical classification and an unintentional ad ...

Plugg rap has moved from Atlanta to a global sound thanks to its artists and the internet. Now, SoundCloud, which saw the subgenre bubbling up on its platform and highlighted it in a playlist in 2021, ...

As hip-hop enjoys what is arguably its most prominent period in mainstream music to date, a new generation of artists is making big moves on the Billboard singles charts. This week's Hot 100 boasts a ...

INDIO, CA - APRIL 23: Lil Uzi Vert performs in the Sahara Tent during day 3 (Weekend 2) of the 2017 Coachella Valley Music & Arts Festival (Weekend 2) (Photo by Frazer Harrison/Getty Images for ...

It's a weird time in music in general, and specifically in hip-hop. First, there's the emergence of Bhad Bhabie, the "Cash Me Outside" girl from Dr. Phil. Second, there's the rapid ascent of so-called ...

Despite mounting controversy, XXXTentacion has SoundCloud rap’s first No. 1 album. Photo: Bad Vibes Forever In a recent piece for the Times, music critic Jon Caramanica suggested that being kept at ...

"SoundCloud rapper" looks like a generic term; it could describe just about anyone who's only gotten to the "throwing shit up online" career stage. But in 2017, SoundCloud rap became a genre, a ...

Aristos “Ruby da Cherry” Petrou and Scott “Slick Sloth” Arcenaux Jr. are the Suicideboys. The duo—New Orleans natives and first cousins—got their start in 2014 after a decade of knocking around ...

In a vacuum, the loosely connected movement known as SoundCloud rap would be one of the most exciting things to happen in music in a long time. Here we have a genuine explosion of youthful excitement, ...

The last two years have been a blur for Cole Bennett. The 22-year-old music video director and entrepreneur started his Lyrical Lemonade company five years ago in Illinois, and he's watched it explode ...

Lil Uzi Vert once told me he wanted to be a rockstar. On a June day in 2016, under a slab of sapphire sky, I followed him from New Jersey into the thick of Manhattan. In our time together—I was ...